JKR’s new visual system for Tropical Smoothie Cafe reframes the chain’s identity around a single idea: “tropical” as an emotional, multi-sensory mood rather than a literal place. The refresh pares back a dated wordmark and…
Creative Review reports that KFC has launched a global rebrand built around its most recognisable asset: the bucket. The refresh, created with Jones Knowles Ritchie (JKR) and dubbed the “Bucketverse” in press and industry coverage,…
JKR’s new identity for Tropical Smoothie Cafe strips back the familiar tropes of the smoothie category and recasts “tropical” as a portable mood rather than a geographic reference. The refresh, rolled out as the chain…
KFC has unveiled a global rebrand that places its most recognisable asset—the red-and-white bucket—at the centre of a newly unified visual and experiential system. Developed with Jones Knowles Ritchie (JKR) and KFC’s in‑house teams, the…
São Paulo’s bar and restaurant scene is leaning into a deliberately nostalgic visual language: colourful, hand-made, and playful branding that references vernacular printing, packaging and signage. Designers are favouring warmth and personality over the pared-back…
Bao’s new Bao Fast Foods (BFF) project reframes expansion as a design experiment: a convenience-store–inspired fast-food offshoot built in public, with its “Source Code” made available to collaborators. The move combines a clearly defined visual…
Bao’s new offshoot, BFF (Bao Fast Foods), translates the restaurant’s playful, design-forward DNA into a fast-food and convenience-store hybrid. The identity, created with Hato, leans into the visual language of quick-service culture—bold colour, familiar retail…
KFC’s recent global rebrand places its most recognisable prop — the red-and-white bucket — at the centre of a new visual universe. Developed with Jones Knowles Ritchie (JKR), the refresh reframes packaging as a storytelling…
KFC’s new “Bucketverse” repositioning treats the bucket not as packaging but as the primary brand asset: a world-building device intended to knit together a visual identity, restaurant design, menu innovation and digital experience. The rollout…
A recently circulated Designboom item documents a new kimchi restaurant in Prague whose interior leans on vivid blue, red and orange tones to channel the “visual energy” of Seoul. With few additional published specifics available…