Antwerp studio Vrints-Kolsteren has reimagined the visual identity for Napoli on the Road (NotR), a London-born pizza concept that has grown from a neighbourhood food truck into a multi-site, award-winning restaurant. Rather than leaning on…
Koto has refreshed the identity of Franki, the US-born restaurant discovery app, replacing a utilitarian discovery tool with a brighter, personality-led system built around bold typography, a character symbol and a video-first approach. The relaunch…
SOA Architekti’s fit-out for The Kimchi in Prague translates the kinetic visual vocabulary of Seoul into a compact, quick‑service restaurant. The brief—to evoke the energy of Korean street food rather than reproduce literal cultural motifs—has…
UNIQLO’s recent capsule with bakery-born lifestyle label I’m donut ? translates a small food brand’s visual whimsy into accessible, everyday garments — a reminder that F&B identities are increasingly fertile ground for apparel collaborations that…
KFC has rolled out a comprehensive global rebrand developed with design agency JKR. Far from a simple logo tweak, the work reframes the brand around the bucket as a flexible, characterful ecosystem, and extends across…
BAO’s new BFF project reframes fast food by borrowing visual shorthand from convenience stores and arcade culture. The identity, developed with studio Hato, strips back fast‑food spectacle in favour of bright, functional graphics and an…
KFC has launched a global rebrand that recasts its most recognisable asset — the bucket — as the centrepiece of a broader brand universe. Dubbed the “Bucketverse,” the refresh, covered by It’s Nice That, expands…
KFC has unveiled a global rebrand that literally reframes the business around its most recognisable artefact: the bucket. The overhaul, led by branding agency JKR and rolled out in mid‑2026, treats the bucket as a…
Bao’s new sub‑brand, Bao Fast Foods (BFF), reframes the language of quick service by combining Taiwanese convenience‑store culture with an explicitly open‑source approach to branding and operations. Rather than offering a traditional franchise playbook, the…
Melbourne-based practice Buchan has announced three senior sector appointments—Simon Gregory as Retail Sector Lead, Hayden Djakic as Hospitality Sector Lead and Carol Leung as Interiors Lead—part of a wider reshuffle that continues the studio’s shift…