Why Great Hotels Are Built Twice
A memorable hotel is built once in materials and again in the guest’s mind. Steve Ciantar-Barbara explores how coherent branding turns places to stay into places worth returning to.
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Enter the Bucketverse: KFC’s finger-licking rebrand turns an icon into an entire world – It's Nice That
KFC has launched a global rebrand that recasts its most recognisable asset — the bucket — as the centrepiece of a broader brand universe. Dubbed the “Bucketverse,” the refresh, covered by It’s Nice That, expands…
How retro branding is bringing warmth and fun to São Paulo’s bars and restaurants – It's Nice That
A fresh wave of retro-influenced identities is reshaping São Paulo’s food-and-drink scene, trading the cool minimalism of the last decade for warmer palettes, playful typography and tactile craft references. Designers and proprietors are leaning on…
Graphic Apparel Collections: The I'm donut ? x UNIQLO Capsule Features Graphic Apparel… – Trend Hunter
UNIQLO’s recent capsule with bakery-born lifestyle label I’m donut ? translates a small food brand’s visual whimsy into accessible, everyday garments — a reminder that F&B identities are increasingly fertile ground for apparel collaborations that…
Bao’s BFF branding embodies the best of fast food and convenience stores – It's Nice That
BAO’s new BFF project reframes fast food by borrowing visual shorthand from convenience stores and arcade culture. The identity, developed with studio Hato, strips back fast‑food spectacle in favour of bright, functional graphics and an…
Stamps, labels, and codes: Vrints-Kolsteren draws on transport and industry to rebrand a pizza restaurant on the move – It's Nice That
Antwerp studio Vrints-Kolsteren has reimagined the visual identity for Napoli on the Road (NotR), a London-born pizza concept that has grown from a neighbourhood food truck into a multi-site, award-winning restaurant. Rather than leaning on…
KFC unveils global rebrand centred on its iconic bucket – Creative Review
KFC has unveiled a global rebrand that literally reframes the business around its most recognisable artefact: the bucket. The overhaul, led by branding agency JKR and rolled out in mid‑2026, treats the bucket as a…
Bao Fast Foods rethinks fast food through open-source design – Creative Review
Bao’s new sub‑brand, Bao Fast Foods (BFF), reframes the language of quick service by combining Taiwanese convenience‑store culture with an explicitly open‑source approach to branding and operations. Rather than offering a traditional franchise playbook, the…
blue, red, and orange interiors bring seoul’s visual energy to the kimchi restaurant in prague – designboom.com
SOA Architekti’s fit-out for The Kimchi in Prague translates the kinetic visual vocabulary of Seoul into a compact, quick‑service restaurant. The brief—to evoke the energy of Korean street food rather than reproduce literal cultural motifs—has…
KFC partner with JKR for major global brand identity overhaul – Design Week
KFC has rolled out a comprehensive global rebrand developed with design agency JKR. Far from a simple logo tweak, the work reframes the brand around the bucket as a flexible, characterful ecosystem, and extends across…